The council spent more than an hour debating what future digital signs may have in the city.
Community Development director Rob Holmlund explained the current regulations and the staff recommendation that digital signs be allowed in some areas; that there be restrictions on sizes; that there be restrictions on the amount of a sign that is digital; and the potential banning of digital billboards.
“I’d like to see a reduction in the size of all of our signs,” Councilwoman Natalie Arroyo said, adding that in her view most signs were like “visual noise.”
In the end, the council chose to move forward with the staff recommendation with some adjustments — the addition of amortization, having a design review committee review all proposed digital signs and looking at dimming requirements for signs between day and night use.
“The goal for the whole thing is to have is be in place by September or October,” Bergel said after the meeting.
She said a full ban on digital billboards is hoped to be in place by July.