The U.S. Highway 101 Safety Corridor between Arcata and Eureka is now three billboards short due to what has been a long contested and debated issue of land ownership and permission from landowners.

While three billboards were hacked down on the corridor last year overnight, the three signs that were removed earlier this week were taken down by their owners after it was determined after that the signs stood on property that was a North Coast Railroad Authority, or NCRA, land easement.


Chalk up three points for team billboard removal.


Three billboards along the Hwy. 101 corridor between Arcata and Eureka have been cut down — not by vandals this time but by the signs’ owners — a development sure to delight local activists fighting for removal of all billboards along that stretch around Humboldt Bay.


The signs were located on the north (bay) side of 101 between Airport Blvd. and the bridge over Eureka slough.


Local activist Dave Meserve’s online petition “Humboldt Billboard Bye Bye,” reached the 1,000 signature mark on Saturday.


According to the former Arcata City Councilmember, signatures from the Change.org petition will be presented at local city council and Humboldt County Board of Supervisors meetings in March.



While Arcata resident Dave Meserve admits that putting up signs to challenge the existence of bayside billboards along Highway 101 to be a bit ironic, he said his signs are no different than the billboards he claims are currently standing unpermitted or without landowner permission.

“I have as much a right to put up my signs out there as they do to have their illegal signs down there,” he said.

Coastal commission wins round in fight over Highway 101 safety corridor


After nearly a year in civil court, advertising giant CBS Outdoor Inc.’s bid to strip a billboard removal clause from the Eureka-Arcata Safety Corridor improvement project was dismissed by a Humboldt County Superior Court judge on Wednesday — but the battle of the billboards may not be over yet.

CBS Outdoor Inc., which owns several billboards in Humboldt County, filed a writ of mandate against the California Coastal Commission, Caltrans, and the Humboldt County Association of Governments in January 2014 after the commission decided to require Caltrans to remove as many billboards as feasible as part of the agency’s Eureka-Arcata Route 101 Corridor Improvement Project. Caltrans agreed to the requirements in November 2013. The $46 million project proposes to improve safety conditions along the 6-mile corridor by closing several median crossings and constructing a raised interchange at the Indianola Cutoff.