Two billboards collapsed into Humboldt Bay wetlands in recent storms - one along the Highway 101 Safety Corridor, and one in the Elk River marsh adjacent to Highway 101, just south of Eureka. We will keep an eye on these to ensure that all applicable permitting and environmental review is done before any billboards can be rebuilt. 

These signs were all built long before current permitting and land use planning, and would never be allowed to be built in coastal wetlands today. 

Since 2012, 18 billboards have been removed from the shores of Humboldt Bay, mostly along the Highway 101 Safety Corridor between Arcata and Eureka.


In August, Caltrans announced that an agreement had been made with billboard giant Outfront Media to remove ten billboards along Highway 101 adjacent to Humboldt Bay. Even though six of the billboards had already had their permits revoked, this agreement was a big step forward and applauded by many. What Outfront Media will get in exchange is currently unknown.



By the end of the year, only four billboards will be left standing along Humboldt Bay between Eureka and Arcata.


In an agreement with Caltrans that was publicly announced on Friday, the billboards’ owner Outfront Media Inc. — formerly CBS Outdoor — will remove 10 billboards along Humboldt Bay before the end of the year, thus clearing the way for the proposed Humboldt Bay Trail and the construction of a new interchange at the Indianola Cutoff.

Letter to the Editor




The Eureka City Council will be discussing electronic signs at their next meeting (April 7 at 6 p.m., Eureka City Hall). There are already electronic signs at several Eureka businesses, and a couple of them are on historic houses in residential neighborhoods. These signs have several drawbacks: They are illuminated and can annoy neighbors who may be trying to sleep. They complete for attention and contribute to visual blight. They are distracting to drivers. In order to compete, other business will also want electronic signs. Soon there will be hundreds all over town and we will no longer be a Victorian sea port of architectural significance — we will be awash in brilliance and glare like so many cities. Please attend the meeting and email or call council members.