We live in a beautiful place and we are reminded of this every time we bike, walk, or drive around Humboldt Bay. Unfortunately, for many years these scenic coastal views have been marred by the presence of unsightly billboards jutting up along the Highway 101 Safety Corridor between Arcata and Eureka. 

Humboldt Baykeeper has been working for several years to have these billboards removed - legally and permanently. There have been many unsuccessful attempts in the past to remove these billboards, but in Sept. 2013, the California Coastal Commission responded to our calls to address this blight. Since then, Caltrans has finally revoked permits for most of the billboards along the bay. Since 2012, 15 fewer billboards obstruct our beautiful bay views between Arcata and Eureka, and today only 4 remain. We will continue our efforts until they are all gone for good.

Advertisers protest impact on local businesses


The Arcata City Council has now joined the ongoing battle of the bayside billboards along the Highway 101 Safety Corridor by approving a letter calling for the removal of five signs that stand within the city limits and sphere of influence.



The U.S. Highway 101 Safety Corridor between Arcata and Eureka is now three billboards short due to what has been a long contested and debated issue of land ownership and permission from landowners.

While three billboards were hacked down on the corridor last year overnight, the three signs that were removed earlier this week were taken down by their owners after it was determined after that the signs stood on property that was a North Coast Railroad Authority, or NCRA, land easement.


Chalk up three points for team billboard removal.


Three billboards along the Hwy. 101 corridor between Arcata and Eureka have been cut down — not by vandals this time but by the signs’ owners — a development sure to delight local activists fighting for removal of all billboards along that stretch around Humboldt Bay.


The signs were located on the north (bay) side of 101 between Airport Blvd. and the bridge over Eureka slough.


Local activist Dave Meserve’s online petition “Humboldt Billboard Bye Bye,” reached the 1,000 signature mark on Saturday.


According to the former Arcata City Councilmember, signatures from the Change.org petition will be presented at local city council and Humboldt County Board of Supervisors meetings in March.



While Arcata resident Dave Meserve admits that putting up signs to challenge the existence of bayside billboards along Highway 101 to be a bit ironic, he said his signs are no different than the billboards he claims are currently standing unpermitted or without landowner permission.

“I have as much a right to put up my signs out there as they do to have their illegal signs down there,” he said.